This was the move that helped make history. Microsoft’s $30 million purchase of Bungie a short time later made headlines in the game industry, but it was Bungie’s decision to adapt Halo to make the best use of the new console’s abilities and turn it into a first-person shooter. It was there that the Xbox developer first connected with Bungie Studios, the creators of a third-person shooter Halo: Combat Evolved. Microsoft continued to push the envelope on both the console and its marketing budget with more demonstrations at the Electronic Entertainment Expo a few months later. Many still remained skeptical of what they saw, seeing nothing more than a fancy PC dressed up as a gaming console. Teasing the system’s vastly improved specs and the potential for both online play and internal storage of downloaded content - games and media – Gates managed to get the world’s attention. Just two years later, Microsoft was ready to go public with its console, and that’s exactly what Bill Gates did at the Game Developers Conference in 2000.

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